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Rolls-Royce is a British luxury car manufacturer founded in 1904 by Charles Rolls and Henry Royce. The company is based in Goodwood, West Sussex, England and is a subsidiary of the German car manufacturer BMW since 1998. Rolls-Royce is known for producing some of the most luxurious and exclusive cars in the world, with a reputation for exceptional craftsmanship and attention to detail. Rolls-Royce's most famous model is the Phantom, a luxury saloon car that has been in production since 2003. The Phantom is considered one of the most iconic and recognizable luxury cars in the world and is known for its opulent design, advanced technology, and powerful V12 engine. The brand also produces the Ghost, the Wraith and the Dawn, which are also luxury saloon cars, and the Cullinan, the brand's first SUV model. Rolls-Royce cars are known for their exclusivity, with only a small number of units produced each year. The brand also has a strong reputation for its attention to detail, with a focus on high-quality materials and craftsmanship. Rolls-Royce is also known for its "Bespoke" program, which allows customers to customize their cars to their exact specifications. Rolls-Royce cars are considered some of the most luxurious and exclusive cars in the world, with a strong reputation for quality, performance, and exclusivity.