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Scion was a car brand owned by the Toyota Motor Corporation and was aimed at younger buyers in the United States. The brand was launched in 2003 and was based in Torrance, California, USA. The brand was known for producing a wide range of vehicles, including compact cars, hatchbacks, and sports cars. Scion's most popular models include the xA and xB hatchbacks, the tC sports coupe, and the iQ city car. The cars were designed to appeal to younger, more style-conscious buyers, with a focus on customization and personalization. Scion cars were known for their sporty, youthful styling, affordable prices, and a wide range of factory-installed options and accessories. In 2016, Toyota announced that it would discontinue the Scion brand and that most of the models would be rebranded as Toyotas, the tC and iQ were discontinued while the xB and xD were rebranded as the Toyota Yaris iA and Corolla iM respectively.